The legality of teeth whitening

There is often confusion surrounding the legality of teeth whitening as only dentists may give teeth whitening treatments as these are classified as ‘dentistry’. At Diamante, we offer a mobile, self-service teeth whitening process, with our 100% safe whitening products. We use a non-peroxide gel in a pre-filled syringe; this is a safe, legal and effective alternative to peroxide gels for the whitening of teeth. What is key here is that we do not offer a dental teeth whitening procedure, this is purely a cosmetic teeth whitening offering only.

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During a legal case in 2001 (Optident Ltd V Secretary of State for Trade & Industry), the House of Lords issued a ruling that tooth whitening products are to be considered cosmetic. This means that according to the law in the UK, our process falls under the EU Cosmetics Directive, permitting the use of products containing or releasing up to 0.1% peroxide.


More simply written, this means that we can offer a self-service teeth whitening product with 0.1% or less Hydrogen Peroxide gel while still being wholly within the legal requirements.

To ensure we remain within our parameters, we do not touch our customers’ mouth, teeth or gums; provide advice, recommendations or diagnoses. Our process consists of providing the necessary teeth whitening equipment to our clients and ensuring they are using it correctly to achieve the best results. Our staff are fully trained by Naturawhite with the use of all the equipment to ensure consistent client safety and effective outcomes.

AdobeStock_181197843-3

During a legal case in 2001 (Optident Ltd V Secretary of State for Trade & Industry), the House of Lords issued a ruling that tooth whitening products are to be considered cosmetic. This means that according to the law in the UK, our process falls under the EU Cosmetics Directive, permitting the use of products containing or releasing up to 0.1% peroxide.

More simply written, this means that we can offer a self-service teeth whitening product with 0.1% or less Hydrogen Peroxide gel while still being wholly within the legal requirements.

To ensure we remain within our parameters, we do not touch our customers’ mouth, teeth or gums; provide advice, recommendations or diagnoses. Our process consists of providing the necessary teeth whitening equipment to our clients and ensuring they are using it correctly to achieve the best results. Our staff are fully trained by Naturawhite with the use of all the equipment to ensure consistent client safety and effective outcomes.

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